Premium product visualisation combining 3D rendering, art direction and commercial photography-inspired imagery.
意匠
Project Overview
The project focused on creating a set of photorealistic product visuals for the Azatom Equinox M4 bookshelf speakers, with each image designed to present the speakers naturally within environments suited to the product. The aim was to create imagery that felt like high-end product photography while clearly communicating the speakers' design, features and intended use.
I took the products from their original CAD data through to finished 3D models, developing the materials, lighting and environments before rendering the final imagery. The renders were then refined in post-production, with additional graphic elements and feature callouts used to highlight key product details and communicate their functionality.
CLIENT
Azatom
YEAR
2026
ROLE
3D Designer / Art Direction
TOOLS
Maya, Redshift, Chat GPT, Eleven Labs, Photoshop, After Effect
The Challenge
The Equinox M4 needed to be presented in a range of realistic environments that reflected how the speakers would naturally be used. Each scene needed to feel like a genuine interior while still giving the product enough visual prominence to communicate its design and features. The challenge was creating this variety while maintaining a consistent visual style across the imagery.
The Solution
I developed the environments entirely in 3D, giving me complete control over the composition, camera, lighting and placement of the speakers. This allowed each scene to be tailored around the product while maintaining consistency across the campaign. The final renders were then refined in post-production, with graphic elements and feature callouts added to clearly communicate the key selling points.
Design Direction
The visual direction focused on presenting the Equinox M4 as a premium home audio product, using considered interiors and controlled lighting to create a sophisticated, realistic setting. Each scene was designed to complement the speakers while keeping the product at the centre of the composition.
Final Visuals
The final visuals combine photorealistic 3D environments with detailed product renders to create a cohesive set of commercial imagery for the Equinox M4. Feature callouts and supporting graphic elements were added to highlight key details and communicate the speakers' functionality clearly.
Adobe
Premier
Adobe
Illustrator
Adobe
Photoshop
Adobe
InDesign
Adobe
After Effects
Zac Foster · 2026